Sales Representative (JHBSouth)

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Specification
To implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation

Key Accountabilities and Outputs

Customer Development
Manage and build customer relationships with Outlet owners
Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
Achieve customer sales volume targets
Ensure each outlet buys directly from LGB consistently on a weekly basis

Execution Guidelines
Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the
overall price and promotion campaigns throughout the year

Asset Management
Manage LGB refrigeration assets by driving governance and compliance
Manage all LGB assets in the outlets including permanent merchandising and signage
Ensure LGB products are stocked in fridges as per guidelines
Conduct asset verification surveys (Fridges, etc.)
Assist customers with managing stock replenishment to minimise stock outs
Manage stock rotation and quality

Behavioural Competencies
Commercial Aptitude
Understands the value chain across sales and marketing and how the roles interact with each other
Proactively seeks out competitor information and includes this in the overall selling task
Ability to understand the concept of profitability and the role of pricing, product mix and merchandising in making commercially astute
decisions

Customer Focus
Making customers and their needs a primary focus of one’s actions; developing and sustaining productive customer relationships
Effectively meeting customer needs; taking responsibility for customer satisfaction and loyalty
Connecting with and developing a strong rapport with customers; collaborating on plans and decisions and proving criticality to the customer.
Ability to build authentic relationships across diverse groups of people

Accountability
Being accountable for achieving results and taking responsibility for one’s actions
Takes the role personally and professionally; is a self-starter
A strong achievement orientation

Flexibility
Ability to adapt behaviour to changing situations
Open-minded and adjusts priorities in response to unanticipated events
Able to identify issues and resolve problems in the moment
Resilience and endurance in managing extraordinary and flexible working hours
Willing to work weekends and public holidays as required

Selling Skills
Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and closing sales
Effectively exploring alternatives and positions to reach outcomes that gain support by using appropriate interpersonal styles and communication methods
Ability to establish rapport, identify the customer need and gain commitment
Ability to plan, organise and prioritise sales activities

Planning and Organising
Work with the Managers to developing specific plans to leverage LGB’s value proposition and unique competitive advantage against customer
needs
Focuses on the detail and executes plans meticulously to exceed customer expectation
Excellent administration skills


Requirements
Qualifications and Experience
A grade 12 qualification is a minimum requirement
A diploma / degree in Business Management will be advantageous
At least 2 years’ experience in a sales/marketing/FMCG environment
Valid, unendorsed, Code 8 drivers licence (if use of own vehicle)
Basic knowledge of PC, or potential to acquire it
Ability to work in a flexible working environment (working on week-ends)

Job ID : , #123, 94 views,

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